Portfolio

Led the strategic development of the Stop! Think Fraud Campaign for the UK Government which launched nationally. Campaign included the development of behavioural change strategy, audience segmentation, content strategy and key messaging. Since the campaign launched fraud has dropped 13% across the UK.

The anti-migration campaign aimed at disuading people from safe countries from risking their lives in small boats. The campaign contributed to a 90% reduction in Albanian small boat arrivals.

‘Made for a higher biscuit purpose’ redefined what biscuits can mean to people, and lifted Border above its competitors. We elevated the brand from the boardroom biscuit into more meaningful moments.